Zalando
Creative consulting and design across the business, and the multilingual content pipeline behind their paid advertising.
Danilo Sierra
Founder of mimosa, Berlin
Founder and managing director of mimosa, a creative branding and digital studio in Berlin. Fast, energetic, effervescent. Since 2015 we produce brands, products and campaigns for clients who want work that feels alive.
Acting as Managing Director, I lead strategy, account, and client relationships.
Clients include Zalando, GUESS, American Tourister, Foodora and Libra by Wolters Kluwer, alongside startups and scaleups in culture, emerging tech and regulated categories.
Reach me at info@danilosierra.com. English, German and Spanish.
What I do
Brand
Positioning, naming and identity systems for companies being made, or remade, at a moment that matters.
Product and web
Websites and platforms, from a single page that lands one idea to twenty-five languages across twenty-seven countries.
Photography
Launches, openings, parties and portraits in Berlin, shot by a studio that art directs for a living.
Clients
GUESS
Two years of social media consulting, embedded with the in-house team, including AI assisted content workflows.
American Tourister
Brand worlds and campaign concepts for the luggage brand, built to carry across markets and formats.
Foodora
Content production at scale for paid advertising, from the screen to the street, across concurrent campaigns.
Grover
Campaign concepts and social assets, including their Art Basel exhibition, the first held in the metaverse.
WSAudiology
One of the largest hearing aid manufacturers in the world. Work in a heavily regulated category, under NDA.
FSC
The Forest Stewardship Council. Brand and communications for the body that sets global standards for responsible forestry.