Danilo Sierra

Work

Ten years of accounts

Brand and digital work since 2015, for consumer names, growth-stage technology and public institutions.

Over the last decade I produced work in culture and emerging tech, as well as regulated categories: finance, health, crypto and the public sector. Getting the work approved is its own discipline, and we are good at it.

Relationships

Zalando

Creative consulting and design across the business, and the multilingual content pipeline behind their paid advertising.

GUESS

Two years of social media consulting, embedded with the in-house team, including AI assisted content workflows.

American Tourister

Brand worlds and campaign concepts for the luggage brand, built to carry across markets and formats.

Foodora

Content production at scale for paid advertising, from the screen to the street, across concurrent campaigns.

Grover

Campaign concepts and social assets, including their Art Basel exhibition, the first held in the metaverse.

WSAudiology

One of the largest hearing aid manufacturers in the world. Work in a heavily regulated category, under NDA.

FSC

The Forest Stewardship Council. Brand and communications for the body that sets global standards for responsible forestry.

GHX

A healthcare supply chain company. Twenty months of social media, every post cleared through legal. Under NDA.

Appeals Centre Europe

Independent appeals against social media content decisions in Europe. Brand, digital presence, communication strategy and interface design for a new institution.

EU&I

Europe's voting advice application. Brand, campaign and assets in 25 languages across 27 countries, 850,000 users in the first month.

Sentiance

Behavioural intelligence from mobile sensor data. Brand and web across two versions of the company.

LUKSO

A Berlin blockchain protocol for the creative economy. Two years positioning it with institutions, an industry body and fashion.

aeternity

An open source blockchain platform for the general public. Branding, web design and creative consulting as it expanded into Web3.

Twelve x Twelve

NFTs for musicians. We reassessed branding, communication and campaign strategy, with collaborations including Haftbefehl, Portrait XO and Die Drei.

Projects

Libra

AI for lawyers, by Wolters Kluwer. A hero campaign shot with real practising lawyers instead of actors, then localised across Europe.

Hyundai

Campaign creative for the Original Accessories range, making a mass-market car feel like a personal choice.

ai-coustics

Voice AI infrastructure that cleans audio before it reaches the model. Brand identity, website, product interface and campaign direction.

Monda

A platform for sharing and selling data across global markets. Brand narrative and a visual system built to grow with it.

Emburse

B2B spend management software. Campaigns, landing pages and funnel consulting across Europe and the United States.

Canna Capital Group

Swiss medical cannabis, from cultivation to EU distribution. Identity for the group, its Zürich pharmacy and its patient delivery service.

Base58

A Zurich crypto investment firm for private wealth. A bilingual print magazine on cryptocurrency for their investors.

Terra Lumina

A drug discovery platform using AI to find natural compounds. Brand identity taking its cues from the source material.

Neurocat

Safety and validation for automotive AI. Identity and website for a company whose product is other companies' liability.

B23

A project space, gallery and community hub in Berlin. Logo, brand system for fast event planning, and social assets.

The New Health Club

Psychedelics and mental health. Brand, narrative and podcast identity for a subject most companies will not touch.

Das Postkoloniale Museum

A foundation working on accountable history. Identity for an institution arguing with the record.

Dit Klingt Jut

A Berlin record label and mix series. Brand and website for a community that became a cultural movement.

Afterblue

A music project in soundscape and nostalgia. Visual identity, art direction and a brand book to keep it coherent.

9tales

A crowdfunded play to win card game on Web3, built by gamers. Website for the official launch.

ICA Inversiones

Civil engineering and construction technology, founded in 1990. Repositioning to assert a leadership position in the market.